Smooth Mooove News

Local Small Business Owner Shares her Entrepreneurial Success Story with the Atlanta Women's Foundation

Adrienne Simpson, President and Founder of Smooth Mooove Senior Relocation Services, a relocation company that recognizes the special needs of downsizing seniors and their families, recently shared the inspirational story of how she founded her small business with attendees of the 9th Annual Economic Justice for Women Reception held at Atlanta's Grand Hyatt Buckhead. The reception, sponsored by the Atlanta Women's Foundation and featuring a keynote speech by entrepreneur and philanthropist Mrs. Sheila Johnson, recognized the importance of a commitment to the economic power of women.

The inspiration for Ms. Simpson's business came while preparing to move her mother from Georgia to Michigan and the firsthand discovery of the unique challenges that come with relocating a senior citizen. From organizing and packing to estate sales and item donations, Ms. Simpson experienced an overwhelming process that needed to be streamlined and immediately saw the opening for a new business opportunity.

With her own money and the expertise she learned from the Women's Economic Development Agency (WEDA), an Atlanta-area organization that provides business development and management, Ms. Simpson launched her own business. Now in its fourth year, Smooth Mooove Senior Relocation Services has seen significant growth in the Atlanta area and a franchise model is in development. In addition, Ms. Simpson was recently selected as a National Grand Prize Winner in the "Make Mine a Million $ Business" contest for women entrepreneurs sponsored by Count-Me-In and Open from American Express.

"I was humbled and inspired by Mrs. Sheila Johnson's presentation and honored to be recognized by The Atlanta Women's Foundation, one of the nation's most respected women's organizations," said Ms. Simpson. "As one of its chief benefactors, I thank them for helping my entrepreneurial dream become a reality."